Media Training
We live in a world of instant information and constant communication. When the media comes calling, you need to be ready. When reporters ask tough questions, you need to respond quickly and effectively. You have to know what you’re going to say before you say it.
Laskin Media’s Media Training workshops are based on the first-hand media experience and know-how of its award-winning founder. We understand the needs and demands of news reporters because we were news reporters ourselves. Our workshops are highly personalized, comprehensive, and interactive. They are designed around one key concept: to teach people how to communicate effectively in the media.
Workshop participants learn how reporters think, what they’re really looking for in a story, how to control an interview without sounding canned or defensive, how to handle hostility and controversy, and what techniques are needed in order to cut to the chase and get their message across quickly and persuasively.
Our role-playing and on-camera sessions mirror real-life situations. Most importantly, our workshops are comfortable, safe settings in which clients are encouraged to learn and practice new skills, and to take chances, while dramatically increasing their self-confidence and ability to communicate in public.
Our clients are always amazed at how much they learn and how much better they become, often, in just one workshop!