Crisis Response


Crisis Response

Laskin Media has been putting out fires for a long time. We know how to do it because we’ve reported on “hot-button issues” ourselves. A crisis can strike at any moment. It can be deliberate or accidental, personal or professional. It can cause havoc and ruin reputations and be emotionally stressful and unsettling. But with the right guidance and steadfast assurance, most crises can be weathered with skill and determination.

Here are a few of the crises that Laskin Media has successfully handled.

We counseled the CEO and top employees of a multi-million dollar company on how to face the media as they were embroiled in a major sexual harassment claim. We listened to our client’s story, helped form a reasonable response to allegations and coached their spokespeople to respond to reporters’ questions calmly and as openly as possible. The company’s sterling reputation was saved, and the entire workforce stood solidly behind their employer.

We helped a Golden Globe-winning actor, who kept avoiding the media because of his family’s unorthodox past, to instead, respond with dignity and confidence when questioned by reporters. His career has taken off.

We coached a first-time author how to talk about the merits of her book—while, at the same time, deflecting invasive personal questions about her famous family. The book was a best seller.

No matter what the crisis, our goal is to be a calm and steady force for our clients. Sometimes there are legal hurdles to climb. Sometimes a reputation is at stake. Occasionally, the very best advice is not to talk at all in the heat of the moment—but to let the dust settle and then speak out. At other times, a well-prepared, timely and appropriate response is the best strategy.

Laskin Media’s experience and understanding will guide you wisely and triumphantly through difficult and sensitive situations.